Sensor technology counts trade show visitors for Corona guidelines compliance while protecting personal data
Sensors from LiDAR manufacturer Blickfeld will be in use at several locations during the International Motor Show (IAA) in Munich. Visitor counting specialist EvoCount is using the Munich-based company’s technology to count trade show visitors in the exhibition area in downtown Munich. The technology not only ensures adherence to Corona regulations but also protection of the attendees’ health. LiDAR sensors, as offered by Blickfeld, are particularly suitable for this purpose because they capture 3D data without color information. This allows people to be detected but not identified, making the application compliant with data protection regulations. In addition, the technology reliably records data under all lighting conditions and is tamper-proof.
“The Blickfeld sensors impress with their user-friendliness and the reliability of the generated data,” says Lukas Baldischwieler, Senior Sales Manager at EvoCount. “In combination with our software solution, we can provide the fair organizers with the information they need to ensure that the trade show runs smoothly.”
IIn addition to being used in the IAA’s so-called “Open Space,” which brings the event to Max-Josephs-Platz and Odeonsplatz, among other locations, the EvoCount solution with Blickfeld sensors is also used on trade show booths themselves. Here, a so-called heat map is created based on the LiDAR data, which provides information on the movement of the visitors around the booth. Key actionable insights such as the displays which attracted the most interest and the elements which encouraged the visitors to stop can be extracted. This information is very valuable for effective booth planning in the future.
“We are excited about the versatile use of our sensor technology during the IAA,” said Dr. Florian Petit, Blickfeld founder. “With EvoCount, we have a fantastic partner who implements innovative applications with great added value for the end customers.”
Blickfeld will also have its own booth at the IAA Summit, where the company presents an integration concept for the Blickfeld Automotive LiDAR Vision Mini. With dimensions of just 5 x 5 x 5 cm, the ultra-compact sensor can be integrated into the vehicle design at various positions, enabling 360° coverage without bulky mounting structures.
Header image: Example of a heatmap based on LiDAR data collected over a period of time. White indicates the spots where the largest number of people moved.