Privacy-sensitive people counting and analytics
Crowd Analytics
Understanding visitor, passenger, or customer movements brings significant value to a wide range of industries, from retail and public transport to events and tourism. With Blickfeld’s LiDAR sensor, which delivers precise 3D data, crowds can be captured anonymously and continuously in real time. Based on this data, valuable insights into the behavior and movement patterns of customers and visitors can be generated.
The 3D data provided by Blickfeld LiDAR sensors enables companies to better understand customer and visitor behavior and make data-driven decisions to optimize their processes and crowd management. This improves customer satisfaction, increases efficiency, and boosts business success.
Precise 3D LiDAR data for Crowd Analytics
Privacy-sensitive data collection
The LiDAR sensor captures 3D data in a way that prevents any identification of individuals within its field of view.
Unobtrusive installation
Due to their compact size and discreet design, the sensors blend seamlessly and silently into their surroundings without drawing undue attention.
Cost-efficient setup
Thanks to flexible mounting options and large area coverage, the sensor technology offers a low cost per square meter and can be easily adjusted to suit the specific needs of each space from airport to beaches.
Reliable operation
The Blickfeld LiDAR sensor is designed with an intrinsic light source that enables day and night operation, making it suitable for use in both indoor and outdoor settings.
Improved Efficiency and Safety with Crowd Management
3D LiDAR data can help to regulate people flows, improve turn-in rates by optimizing store layout or product placement, ensure event security and safety to prevent overcrowding and meet regulations, and ultimately make the experiences for the customer or visitor more enjoyable.
How to use LiDAR technology for Crowd Analytics and Management
Learn how to use LiDAR technology for crowd management with an example project that we have implemented at the North Sea.
Industries

LiDAR-based visitor analytics offer numerous advantages for retail facilities like shops, malls, or supermarkets. Tracking people’s movements and turn-in rates offers display and product performance insights, which can be leveraged to improve the customer journey. Detecting general buyer volume provides also an indication of real estate values and can help to prevent overcrowding.

Occupancy detection based on Blickfeld LiDAR data enables venues such as movie theaters, concert halls, or sports arenas to manage visitors efficiently without high staffing requirements. By detecting which seats are occupied and which are free, audience members can be automatically guided to available seats.

Airports, train, or bus stations are locations that live from efficiency while also seeing movement of huge crowds every day, hour, and minute. To ensure travellers’ safety and convenience, LiDAR data enables automated passenger counting and provides insights into people’s movements. Based on this data, measures can be taken to shorten wait times or reroute people flows.

Tourist destinations like beaches, ski resorts, theme parks, and attractions are increasingly affected by overtourism. The influx of large numbers of visitors not only leads to overcrowded parking lots and threatened ecosystems but also to resentment among vacationers. Blickfeld’s people counting technology provides anonymous crowd analytics data that can serve as the basis for systems displaying capacity in certain spots and suggesting less crowded alternatives. This can make recreational activities more enjoyable for both visitors and residents while also protecting the environment.
Heat Maps
Using precise 3D LiDAR data, detailed heat maps can be created to make crowd behavior visually tangible. These representations enable the measurement of customer density as well as the tracking of high-traffic walkways and points of interest. Companies can identify high-traffic “hot spots” at a glance, as well as “cold spots”—underutilized or overlooked areas. Based on this 3D data, product placements can be optimized, store layouts evaluated through A/B testing, or advertising spaces positioned more effectively. Ultimately, LiDAR-generated heat maps deliver a reliable, data-driven foundation for maximizing spatial efficiency and continuously improving the visitor experience.
Case Studies
LiDAR technology is used in various applications every day. Find a selection of customers who use Blickfeld technology to make their business safer, smarter and more efficient.
Get in Touch
Contact Form
Sales Representatives
Akram Ben Youssef
Junior Sales Manager
Region: Europe
+49 89 230 69 35 60
Schedule a meeting
Dirk Rathsack
VP Business Development & Sales
Region: Rest of World
+ 49 174 230 3357
Schedule a meeting
Patrick Pylypuik
President, Blickfeld North America Inc.
Region: North America
+1 (855) 335 4327
Frequently Asked Questions
Choose the Qb2 for a large field of view, high resolution, and advanced data processing capabilities for volume monitoring and security applications. Cube 1 is an excellent alternative when low weight and dimensions are particularly important or when the budget is limited.
Precipitation and other atmospheric disturbances such as smoke, dust, or fog do not increase the false detection rate of our LiDAR sensors but can influence the detection range.
Blickfeld continuously improves its products and provides regular firmware updates with bug fixes and new features.



