Privacy-sensitive people counting and analytics

Crowd Analytics

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PFM Intelligence
Sensalytics

Understanding visitor, passenger, or customer movements brings significant value to a wide range of industries, from retail and public transport to events and tourism. With Blickfeld’s LiDAR sensor, which delivers precise 3D data, crowds can be captured anonymously and continuously in real time. Based on this data, valuable insights into the behavior and movement patterns of customers and visitors can be generated.

The 3D data provided by Blickfeld LiDAR sensors enables companies to better understand customer and visitor behavior and make data-driven decisions to optimize their processes and crowd management. This improves customer satisfaction, increases efficiency, and boosts business success.

Precise 3D LiDAR data for Crowd Analytics

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Privacy-sensitive data collection

The LiDAR sensor captures 3D data in a way that prevents any identification of individuals within its field of view.

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Unobtrusive installation

Due to their compact size and discreet design, the sensors blend seamlessly and silently into their surroundings without drawing undue attention.

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Cost-efficient setup

Thanks to flexible mounting options and large area coverage, the sensor technology offers a low cost per square meter and can be easily adjusted to suit the specific needs of each space from airport to beaches.

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Reliable operation

The Blickfeld LiDAR sensor is designed with an intrinsic light source that enables day and night operation, making it suitable for use in both indoor and outdoor settings.

Improved Efficiency and Safety with Crowd Management

3D LiDAR data can help to regulate people flows, improve turn-in rates by optimizing store layout or product placement, ensure event security and safety to prevent overcrowding and meet regulations, and ultimately make the experiences for the customer or visitor more enjoyable.

WEBINAR

How to use LiDAR technology for Crowd Analytics and Management

Learn how to use LiDAR technology for crowd management with an example project that we have implemented at the North Sea.

Industries

Retail

LiDAR-based visitor analytics offer numerous advantages for retail facilities like shops, malls, or supermarkets. Tracking people’s movements and turn-in rates offers display and product performance insights, which can be leveraged to improve the customer journey. Detecting general buyer volume provides also an indication of real estate values and can help to prevent overcrowding.

Heat Maps

Using precise 3D LiDAR data, detailed heat maps can be created to make crowd behavior visually tangible. These representations enable the measurement of customer density as well as the tracking of high-traffic walkways and points of interest. Companies can identify high-traffic “hot spots” at a glance, as well as “cold spots”—underutilized or overlooked areas. Based on this 3D data, product placements can be optimized, store layouts evaluated through A/B testing, or advertising spaces positioned more effectively. Ultimately, LiDAR-generated heat maps deliver a reliable, data-driven foundation for maximizing spatial efficiency and continuously improving the visitor experience.

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Case Studies

LiDAR technology is used in various applications every day. Find a selection of customers who use Blickfeld technology to make their business safer, smarter and more efficient.

Virginia Tech: Understanding how a space becomes a “place” with LiDAR technology

LiDAR sensors count visitors anonymously to visualize occupancy on North Sea beaches

Recommended Sensors

Blickfeld LiDAR 3D - Qb2
Qb2

Smart 3D LiDAR with on-device processing for intelligent and customizable sensing solutions

QbBasic

Compact, software-defined 3D LiDAR for tailored flexibility and seamless integration

Get in Touch

Interested in learning more about how 3D LiDAR technology can transform crowd analytics, from monitoring foot traffic to enhancing public safety and event management? Get in touch! Reach out via our contact form for more details. Alternatively, feel free to contact one of our representatives directly!

Contact Form

Sales Representatives

Akram Ben Youssef
Junior Sales Manager
Region: Europe
+49 89 230 69 35 60
Schedule a meeting

Dirk Rathsack
VP Business Development & Sales
Region: Rest of World
+ 49 174 230 3357
Schedule a meeting

Patrick Pylypuik
President, Blickfeld North America Inc.
Region: North America
+1 (855) 335 4327

Frequently Asked Questions

Choose the Qb2 for a large field of view, high resolution, and advanced data processing capabilities for volume monitoring and security applications. Cube 1 is an excellent alternative when low weight and dimensions are particularly important or when the budget is limited.

Precipitation and other atmospheric disturbances such as smoke, dust, or fog do not increase the false detection rate of our LiDAR sensors but can influence the detection range. 

Blickfeld continuously improves its products and provides regular firmware updates with bug fixes and new features.

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