Privacy-sensitive people counting and crowd analytics
Understanding visitor, passenger, or customer movements and occupancy patterns brings value to various industries, from retail to public transport. With Blickfeld’s people analytics solution, you can anonymously and continuously track and analyze crowds in real-time, enabling you to regulate people flows and make your space smarter, safer, and more efficiently utilized.
Anonymous detection and tracking of people flows in real-time
Privacy-sensitive solution that captures no personally identifiable information
Unobtrusive installation due to the small and silent sensor
Low cost per square meter thanks to flexible mounting options and efficient coverage
Intrinsic light source enables day and night operation, suitable for both indoor and outdoor use
On-demand webinar
Learn how to use LiDAR technology for crowd analytics and management with an example project that we have implemented at the North Sea.
Industries
LiDAR-based visitor analytics offer numerous advantages for retail facilities like shops, malls, or supermarkets. Tracking people’s movements and turn-in rates offers display and product performance insights. Detecting general buyer volume provides an indication of real estate values and can help to prevent overcrowding.
Occupancy detection with Blickfeld’s people analytics solution enables venues like cinemas, concert halls, or sports arenas to efficiently distribute visitors without needing human oversight. By detecting which seats are taken and which are not, spectators can be automatically guided towards open seats.
For events like fairs or open-air festivals, analyzing how visitors move is valuable for understanding the interests of different target groups and ensuring safety.
Airports, train, or bus stations are locations that live from efficiency while also seeing movement of huge crowds every day, hour, and minute. To ensure the travelers’ safety and convenience, Blickfeld’s LiDAR solution provides insights into people numbers and movements. Based on this data, measures can be taken to shorten wait times or reroute people flows.
Locations like beaches, skiing regions, theme parks, and tourist attractions increasingly suffer from overtourism. Crowd analytics data can act as the basis for systems that display capacity in certain spots and offer alternatives that are not as crowded, making recreational activities more enjoyable for visitors and residents while also protecting the environment.
Applications
People Counting and Tracking with the Blickfeld LiDAR solution enables a host of applications in the field of Crowd Analytics.
Path Analytics
Analyze how people move in a specific area to ensure safety, shorten waiting periods or adjust the way crowds are guided.
Queue Management
Track and manage waiting lines.
Customer Journey Tracking
Track and analyze your customers’ movements to optimize processes and shorten waiting times.
Turn-in Rate
Analyze how many customers pass by a store and how many walk in.
Heat Maps
Consolidated movement data show points of interest and highly frequented walking paths.
Case Studies
LiDAR technology is used in various applications every day. Find a selection of customers who use Blickfeld technology to make their business safer, smarter and more efficient.
More about LiDAR
You would like to learn more about LiDAR technology and its possible applications? Contact us! Together we will find the right sensor solution for your application.
Schedule a meeting right away or give us a call – we are happy to assist you.