What comes after the hype? Real solutions are needed
While established trade shows are increasingly struggling for exhibitors and are forced to rethink their concepts, for many companies worldwide the Consumer Electronics Show, or CES, in Las Vegas has become the trade show not to be missed. Even the players of the automotive industry can now be found at CES rather than in Detroit or at the IAA. Why? Because the car is becoming more and more smartphone- and gadget-like. Autonomous applications have dominated the booths of mobility providers and car manufacturers in recent years, which is why Blickfeld has also been present at CES in the last couple of years – for the first time this year with its own booth in the Smart City area.