“Blickfeld enables the mobility of the future”

A conversation with new COO and Managing Director, Terje Noevig

Blickfeld is continuously growing – and so is the Blickfeld management team. Since July 2020, Terje Noevig, as COO and Managing Director, has been driving the next phase of its development towards industrialization while also heading the automotive business. To offer some insights into his career and life, Terje gave a short interview.

1. How did you come across Blickfeld?

I got to know the Blickfeld founding team about two years ago through an acquaintance and closely followed Blickfeld’s development. Now was the right time to start the next phase of the company – and that’s what I’m here for!

2. Can you tell us in a few sentences about yourself and your journey so far?

I came to Blickfeld after various stages in the operational and strategic environment: I started in strategy consulting and since then have worked in multiple positions at Osram and Siemens, where I have held operational positions along the entire value chain but also managed strategy departments, marketing and sales, acquisitions, and IPOs.

3. What exactly is your role at Blickfeld?

I am the COO and Managing Director. In this role, I take care of industrialization, i.e., the production of Blickfeld sensors. This includes areas such as quality, purchasing, production, supply chain, and project management. I am also responsible for the automotive business.

4. How do you share the tasks with Blickfeld’s other Managing Director, Mathias Müller?

Mathias and I have clearly defined areas of responsibility that correspond to our expertise and experience. He overlooks corporate development and the overall development and industrial business, and I am responsible for the industrialization side and the automotive business.

5. What was your first impression of Blickfeld? What has been confirmed in the last few weeks, and what still remains to be discovered?

One impression that has definitely been confirmed is that the Blickfeld team is very committed and motivated – it’s a lot of fun to work at Blickfeld! What excited me since the first encounter with Blickfeld was the technology behind the sensors. The technological approach has great potential for the automotive industry as well as for numerous other industries. It’s a pleasure to first-hand experience how the team continues to drive this technology forward!

Also, every team member realizes that they can play an active role in shaping the future and that with every decision they make, another building block is added to the bigger picture – that’s a crucial difference compared to larger companies where I have spent the last few years. Blickfeld is currently at an exciting point in the company’s development. On the one hand, new processes, for example, have to be introduced that are needed to work with the customers in the automotive industry, but on the other hand, the dynamism and spontaneousness ingrained into Blickfeld’s DNA has to be retained. So the challenge is to guide the transition from the start-up phase to the industrialization with as little impact as possible on the company work culture. This is something fascinating that I am privileged to be a part of.

6. What does a typical day at Blickfeld look like for you?

Is there a ‘typical’ day at Blickfeld? Every day looks a little different, but it usually consists of a mix of operational and conceptual work, customer and supplier meetings, and organizational and process development. What you have developed today will be implemented tomorrow. Coordination and cooperation with the teams are critical so that everyone remains in the “Blickfeld speedboat.”

7. What do you think the mobility of the future will look like?

My children are 8 and 10 years old, and when I explained what Blickfeld actually does, the advantages of autonomous driving immediately became apparent to them. They gave me a list of requirements for how the seats in autonomous vehicles should be arranged and where they would place the luggage, with a clear request to pass on these ideas to Blickfeld’s customers in the automotive industry.

I mean to say that the next generation will already have a completely different view of mobility, and we at Blickfeld are part of this transformation. There are 1.3 billion cars on the roads today; if each vehicle with a driver drives one hour a day, then a total of 1.3 billion hours a day are wasted, which could be used instead for leisure activities or somewhere more productive. This is what the mobility of the future offers, and Blickfeld is making a significant contribution towards making it a reality.

8. Can you tell us a fun fact about yourself?

To challenge myself, as the non-engineer that I am, I look for a project every year to upgrade our garden. Two years ago, I built a shed for our children to play in based on my a 3D Powerpoint design that I created myself. Last year I built walls in the garden with 2 tons of stones, and this summer, we embellished it with electricity and lighting. I am playing with the idea of building a fireplace next year, but I am open to suggestions!